ADIDAS COLLAB, SUPER BOWL, PARIS: THE WILLY WAY
Kendrick Lamar x Willy Chavarria x Super Bowl Collection Diego Bendezu/Courtesy of Willy Chavarria
Alright, let’s talk about Willy Chavarria for a sec. The man is not playing around. His recent Fall/Winter 2025 show in Paris? Absolutely amazing. If you’ve been sleeping on Willy, it’s time to wake up, because he’s out here redefining what luxury streetwear can be and honestly, we’re here for it.
Paris, But Make It Willy
The collection was a masterclass in blending sharp tailoring with that effortless, cool-guy aesthetic Willy does so well. Think oversized coats that drape like a dream, bold shoulders that could cut glass, and a colour palette that’s equal parts moody and vibrant. But what really stood out was the way he infused his signature social commentary into the pieces. This isn’t just fashion; it’s a statement. And in true Willy fashion (pun intended), it’s done with so much heart and intention.
There were moments that felt almost cinematic, like the way the models moved, the way the light hit the fabric, the way every piece told a story. It’s clear Willy isn’t just designing clothes; he’s crafting an experience. And let’s be real, in a world where fashion can sometimes feel repetitive, that’s exactly what we need.
From the Super Bowl to Paris: The Willy Range
Now, let’s tie this back to something you might already know Willy for: his collab with Adidas. Yeah, the same guy who helped create the merch for Super Bowl LIV is out here showing in Paris. Talk about range. That Adidas collab was a perfect example of how Willy can take something as mainstream as sportswear and elevate it into something that feels fresh and meaningful. It’s not just about looking good; it’s about feeling connected to something bigger.
The Super Bowl merch was a hit for a reason. It wasn’t just logo-heavy tees and hoodies (though, let’s be honest, those were fire too). It was about capturing the energy of the game, the culture around it, and the people who make it all happen. And now, seeing his Paris collection, it’s clear that same thoughtful approach is what sets him apart.
Why Willy Matters
And honestly, that’s what makes Willy Chavarria so special. Whether he’s designing for the Super Bowl or showing in Paris, he’s always pushing boundaries and making us think. His work is a reminder that fashion isn’t just about clothes…it’s about culture, identity and storytelling.
In a time when the fashion industry can feel oversaturated, Willy is a breath of fresh air. He’s not afraid to take risks, to challenge norms, or to infuse his work with a deeper meaning. And that’s exactly why he’s one to watch.
Final Thoughts
So, if you’re not paying attention to Willy yet, consider this your official nudge. Dude’s on fire, and I have a feeling he’s just getting started. Whether he’s collaborating with Adidas, designing for the biggest sporting event in the world, or showing in one of the most prestigious fashion capitals, Willy Chavarria is proving that he’s a force to be reckoned with.
But here’s a question for you: What do you think makes a fashion designer truly stand out in today’s oversaturated industry? Is it their ability to tell a story, their collaborations, or something else entirely? Let me know your thoughts—I’m curious to hear what you think.
P.S. If you missed the show, you can watch the full Paris show below. Trust me, it’s worth your time. And if you’re still rocking that Super Bowl merch, you’re already ahead of the game.
